/‘VIP launch’ strategy pays off as Rose Bay home sells in a week

‘VIP launch’ strategy pays off as Rose Bay home sells in a week

VIP launch night at 133 O’Sullivan Rd, Bellevue Hill

VIP launches are popular on US TV shows like Million Dollar Listing and after a Bellevue Hill house sold for $500,000 above its price guide in just a week, they may become more popular here.

Ray White Double Bay agents Evan Williams and Benjamin Goodwin had rolled out the red carpet for more than 50 guests, with drinks and canapes served, for the three-bedroom home at 133 O’Sullivan Rd on the evening of April 10.

And last Thursday night they inked the deal. The pair had a $3.5m guide ahead of its scheduled May 9 auction.

Mr Williams was tight-lipped about the result but other sources said it was about $4 million.


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Mr Williams’s Instagram post with the buyers of the O’Sullivan Rd, Bellevue Hill, property

133 O’Sullivan Rd, Bellevue Hill

“This family were sick of being the bridesmaid wanted to secure a home before the Easter period,” Mr Williams said.

“The fact that they’d just missed out at two auctions strengthened their resolve so they made a very good offer and it’s sold after only a week on the market.”

Mr Williams believes the VIP launch night played a big part in securing the top result because the buyers saw that there were a lot of other parties interested in the home.

“We had 38 groups in attendance on VIP night — both buyers agents and potential purchasers,” he said.

The kitchen at 133 O’Sullivan Rd, Bellevue Hill, during the VIP launch event

133 O’Sullivan Rd, Bellevue Hill. NSW Real Estate.

“It was the first time we’d trialled it before, but we’ve already got a plan to do it for a big house in woollahra.”

The owners of the Bellevue Hill home, Dr Ijaaz Khan and his wife Taghrid Khan, were overjoyed with the success of the VIP launch and the quick sale.

CoreLogic data shows they’d bought the house for $3,390,000 in October, 2016, and had recently done a renovation with a view to living in the home.

133 O’Sullivan Rd, Bellevue Hill had just been renovated by the vendors

However, they then saw an opportunity to buy another home that they couldn’t turn down.

So they decided to sell up, without even moving into the renovated home.

The home looked so impressive that Mr Williams and Mr Goodwin decided it deserved nothing less than a Million-Dollar-Listing style launch.

“After 15 years in the industry I can say apart from having seen similar cocktail party launches on television shows like Million Dollar Listing New York I have never witnessed such a spectacle in the Sydney market,” Mr Williams said.